# Landing Page Patterns

This reference captures high-converting page patterns and copy structures.

## Hero Section Patterns

### Pattern 1: Problem-Solution Hero
- Headline names the painful problem.
- Subheadline states the clear outcome.
- Primary CTA starts immediately.
- Optional supporting visual demonstrates product in context.

### Pattern 2: Outcome-First Hero
- Headline leads with measurable value.
- Subheadline clarifies who the page is for.
- CTA is action-oriented and specific.

### Pattern 3: Authority Hero
- Headline + trust indicator (logos, testimonial snippet, proof metric).
- Useful when category skepticism is high.

## Social Proof Layouts

### Logo Strip + Proof Metric
- Keep to recognizable logos.
- Add one proof metric (e.g., active users, revenue saved, hours reduced).

### Testimonial Grid
- 3-6 testimonials across segments.
- Include role/company where possible.
- Prefer concrete outcomes over generic praise.

### Case Study Snapshot
- Mini blocks: challenge -> approach -> measurable result.

## CTA Best Practices

- Use one dominant CTA per section.
- Match CTA verb to user intent ("Start trial", "Get demo", "Run audit").
- Keep CTA copy specific; avoid vague labels like "Submit".
- Reduce friction near CTA (short form, trust indicators, no surprise commitments).

## Above-the-Fold Checklist

- [ ] Clear value proposition in first viewport
- [ ] Audience clarity (who this is for)
- [ ] One primary CTA visible without scrolling
- [ ] Proof element (logos, stat, quote)
- [ ] Visual hierarchy emphasizes headline + CTA
- [ ] Mobile layout keeps CTA accessible

## Conversion-Optimized Templates

### SaaS Demo Page
1. Hero with problem-solution framing
2. Product walkthrough section
3. Social proof strip
4. Benefits by persona
5. Objection handling FAQ
6. Final CTA

### Lead Magnet Page
1. Promise + asset preview
2. Bullet outcomes
3. Short form
4. Trust/privacy note

### Product Launch Page
1. Outcome-first hero
2. Why now / differentiation
3. Feature blocks
4. Testimonials / beta feedback
5. Pricing or waitlist CTA

## Headline Formulas

### PAS (Problem-Agitate-Solution)
- Problem: identify the pain
- Agitate: show consequences of inaction
- Solution: position the offer as relief

Example structure:
"Still [problem]? Stop [negative consequence] and start [desired outcome]."

### AIDA (Attention-Interest-Desire-Action)
- Attention: pattern interrupt headline
- Interest: relevant context and stakes
- Desire: proof and benefits
- Action: concrete next step

### 4U Formula
- Useful: clear practical value
- Urgent: reason to act now
- Unique: differentiated promise
- Ultra-specific: concrete outcome and scope

Example structure:
"Get [specific result] in [timeframe] without [common pain]."