# Generic Business SEO Strategy Template ## Overview This template applies to businesses that don't fit neatly into SaaS, local service, e-commerce, publisher, or agency categories. Customize based on your specific business model. ## Recommended Site Architecture ``` / ├── Home ├── /products (or /services) │ ├── /product-1 │ ├── /product-2 │ └── ... ├── /solutions (if applicable) │ ├── /solution-1 │ └── ... ├── /about │ ├── /team │ ├── /history │ └── /values ├── /resources │ ├── /blog │ ├── /guides │ ├── /faq │ └── /glossary ├── /contact ├── /support └── /legal ├── /privacy └── /terms ``` ## Universal SEO Principles ### Every Page Should Have - Unique title tag (30-60 chars) - Unique meta description (120-160 chars) - Single H1 matching page intent - Logical heading hierarchy (H1→H2→H3) - Internal links to related content - Clear call-to-action ### Schema for All Sites | Page Type | Schema Types | |-----------|-------------| | Homepage | Organization, WebSite | | About | Organization, AboutPage | | Contact | ContactPage | | Blog | Article, BlogPosting | | FAQ | (FAQPage only for gov/health) | | Product/Service | Product or Service | ## Content Quality Standards ### Minimum Word Counts | Page Type | Min Words | |-----------|-----------| | Homepage | 500 | | Product/Service | 800 | | Blog Post | 1,500 | | About Page | 400 | | Landing Page | 600 | ### E-E-A-T Essentials 1. **Experience**: Share real examples and case studies 2. **Expertise**: Display credentials and qualifications 3. **Authoritativeness**: Earn mentions and citations 4. **Trustworthiness**: Full contact info, policies visible ## Technical Foundations ### Must-Haves - [ ] HTTPS enabled - [ ] Mobile-responsive design - [ ] robots.txt configured - [ ] XML sitemap submitted - [ ] Google Search Console verified - [ ] Core Web Vitals passing (LCP <2.5s, INP <200ms, CLS <0.1) ### Should-Haves - [ ] Structured data on key pages - [ ] Internal linking strategy - [ ] 404 error page optimized - [ ] Redirect chains eliminated - [ ] Image optimization (WebP, lazy loading) ## Content Priorities ### Phase 1: Foundation (weeks 1-4) 1. Homepage optimization 2. Core product/service pages 3. About and contact pages 4. Basic schema implementation ### Phase 2: Expansion (weeks 5-12) 1. Blog launch (2-4 posts/month) 2. FAQ page 3. Additional product/service pages 4. Internal linking audit ### Phase 3: Growth (weeks 13-24) 1. Consistent content publishing 2. Link building outreach 3. GEO optimization 4. Performance optimization ### Phase 4: Authority (months 7-12) 1. Thought leadership content 2. Original research 3. PR and media mentions 4. Advanced schema ## Key Metrics to Track - Organic traffic (overall and by section) - Keyword rankings (branded and non-branded) - Conversion rate from organic - Pages indexed - Core Web Vitals scores - Backlinks acquired ## Customization Points Adjust this template based on: 1. **Business Model**: B2B vs B2C vs D2C 2. **Geographic Scope**: Local, national, or international 3. **Content Type**: Product-focused vs content-heavy 4. **Competition Level**: Niche vs competitive market 5. **Resources**: Budget and team capacity ## Generative Engine Optimization (GEO) Checklist - [ ] Include clear, quotable facts and statistics that AI systems can extract and cite - [ ] Use structured data (Schema.org) to help AI systems understand content - [ ] Build topical authority through comprehensive content clusters - [ ] Provide original data, research, or unique perspectives AI cannot find elsewhere - [ ] Maintain consistent entity information (brand, people, products) across the web - [ ] Structure content with clear headings, definitions, and step-by-step formats - [ ] Consider adding an `llms.txt` file at site root (emerging convention for AI crawlers — Google treats it as a regular text file) - [ ] Monitor AI citation across Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot